March 24, 2010
Advertising and Saving Money
While watching the Olympics (which was a community affair at the house of one member who graciously purchased extra sports channels, made available her wide screen TV, and supplied watchers with copious amounts of tea and other drinks – she’s the best!) and being inundated with high priced (and often effective) commercials, there was often much discussion.
One point came out that was very striking: advertisers want you to really believe that buying products that are discounted will save you money.
The reality: you save money when you do not buy something.
Let me say it again: when you choose not to buy something, that is when you save money.
So, when a commercial tells you differently, think about what it is really saying. If you were intending to buy a product already, and now it is on sale, then you might save money in that instance. But if it is something you were not considering before, then you are not saving money by buying it just because it is on sale.
A corollary: Special diet food. You don’t lose weight by eating food (even special low fat food). You lose weight by not eating food.
Let the myth busting commence!
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