Advocacy maybe does actually work!
For all of you who read and responded to the boycott of Kimberley-Clark (Kleenex brand, and more) because they used virgin fibre from the Boreal Forest in Canada – there has been a change!
By 2011, 40 percent of their products will be made from recycled or FSC certified fibre, and anything from the Boreal Forest will be FSC certified.
Thank you to Greenpeace for bringing this campaign to a successful completion!